The Humane Space
The Humane Space (THS) is a wellness app that promotes connection, calm, and emotional clarity with minimal distraction.
About the Client
Lead By
Lauren Henkin
Industry
Wellness technology / Consumer apps
Client's main services
Emotional well-being and mindfulness app
Location
USA
Project timeline
2022 — present (ongoing partnership)
The Goal
Build the complete end-to-end product: design, mobile development, backend, and infrastructure.
Create a content architecture that supports THS's value proposition without betraying its philosophy: no badges, no points, no gamification loops.
Launch a scalable, secure subscription system with full client control.
Effectus is a full-spectrum technology partner handling ideation, design, development, launch, and maintenance.
Content is organized into Segments and Spaces, guiding themes for regular exploration.
A subtle progress-tracking system reflects the user journey positively, avoiding gamification metrics and aligning with the app's philosophy.
The in-app purchase system was developed from scratch using react-native-iap for mobile and candy_check on the backend, giving the client full control over subscriptions.
Effectus is a full-spectrum technology partner handling ideation, design, development, launch, and maintenance.
1/4
A subtle progress-tracking system reflects the user journey positively, avoiding gamification metrics and aligning with the app's philosophy.
3/4
Content is organized into Segments and Spaces, guiding themes for regular exploration.
2/4
The in-app purchase system was developed from scratch using react-native-iap for mobile and candy_check on the backend, giving the client full control over subscriptions.
4/4
1 in 10 downloads converts into a paid subscription, a conversion rate above the category average.
Higher engagement than the wellness segment average on the App Store.
Hundreds of positive reviews from real users on the App Store.
Expansion into new verticals: partnerships with museums and hospitals to bring digital wellness content to institutions.
1 in 10 downloads converts into a paid subscription, a conversion rate above the category average.
More Case Studies
The Challenge
Designing an app that encourages reflection rather than constant stimulation.
Higher engagement than the wellness segment average on the App Store.
Hundreds of positive reviews from real users on the App Store.
Expansion into new verticals: partnerships with museums and hospitals to bring digital wellness content to institutions.
The Challenge
Designing an app that encourages reflection rather than constant stimulation.
Higher engagement than the wellness segment average on the App Store.
Hundreds of positive reviews from real users on the App Store.
Expansion into new verticals: partnerships with museums and hospitals to bring digital wellness content to institutions.
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